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Prove
it ! I hear you screaming at your screens.
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OK, Example 1
Who do you think is top in Google for the term "click
here"?
(I'm choosing the phrase "click here" because no one
in their right mind would ever optimise a web page for that search
term.) Yet someone will be top in Google for it. Who?
Let's have a look.
Top in Google for the term "click here" is
http://www.adobe.com/products/acrobat/readstep2.html
Here are the results 1 - 10 of about 1,550,000,000
pages in google.
Out of over 1.5 billion pages, adobe.com
has gone top. It Has a PageRank of 10/10 But it doesn't have
"click here" in its title, keywords or description tags. In
fact, It doesn't even have "click here" mentioned on the entire
page. So this web site and its pages are not optimised at
all for the words "click here". |
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So why have they achieved this position?
The clue is to check their backward
link count. Type the line below into the search field of google.com:
link:http://www.adobe.com/products/acrobat/readstep2.html
Now you'll see why!!!
This web page has 1,250,000 backward
links pointing to it. Thats why its top. Full stop. |
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Some SEO consultants will tell you PageRank
is a joke, and that you have to concentrate on getting on-page
factors(thats key phrases, titles descriptions and copy) absolutely
right. They charge through the nose for these services and
you go along with it for months, even years, paying for tweaks
that will never make you go top.
If you dont take in anything else from
this information, just remember this: "The difference
between no position, an average position and a great position
in Google is LINKS, links, links and more links." |
Example 2
Another example is "News"
An absolute killer key phrase and CNN
and BBC have been top in Google on this key phrase for over
five years.
Type news into Google and you get this:
Results 1 - 10 of about 1,920,000,000
for news
cnn.com & news.bbc.co.uk
Yet look at news.bbc.co.uk. The page
is not optimised for the word "news". It is in the
keywords tag but that's four words in on the keywords tag.
Today, the word "news" was on the front page 12
times. Tomorrow will be different, the news will have changed,
so they can't optimise this web page.
So we know its not about optimisation.
It is all about the quantity and quality of backward links. |
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What makes it top is the staggering backward link count.
Results 1 - 10 of about 113,000 pages linking to news.bbc.co.uk.
(0.29 seconds) and it has a Google Pagerank of 9 out of 10.
We can't possibly prove it more clearly than that.
Its beyond any doubt that building backward
links is the single, most important factor in achieving top
positions.
At Web Rescue, this is what we do, brilliantly.
We help you generate thousands of 'on
topic' backward links to your web site. It takes a bit of
time, patience and determination. Give us six months and watch
your web site climb to its rightful position. |
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All google snapshots and statistics were factual on the 30/03/2007
Laymans Terms
The secret to achieving getting good search
engine positions on any search engine is down to three main components;
1. Well formed web pages or well technically
designed web site pages.
2. Good content - i.e. each web page of your
web site contains relevant information (words and images) regarding
your products and/or your services.
3. Popularity - Links directly to your web
site.
There are 3 main categories of links:
1) Backward links
- Also known as 'Backlinks' or 'inbound links' or 'incoming links'.
These are links from other web sites linking directly to your web
site (inbound). This type of link carries the most link weighting.
2) Forward links - These are links from your
web site linking (outbound) to another web site. The quantity of
outbound links adversely effects your page ranking, and should be,
where possible avoided.
3) Reciprocal links - These are links from
other web sites linking directly to your web site in return for
a link from your web site directly to theirs. Reciprocal links carry
much less link weighting.
Link weighting.
A link which comes from a web site with similar
content scores more points with the search engines. For example,
a clothing manufacturer web site links outbound to a clothing retailer
site. This link scores highly for the clothing retailer web site
because the link is coming from a web site that is from the same
industry or the same topic, hence the phrase 'on-topic'.
In order to achieve popularity you need to
create backward links to your web site. Web-rescue.net provides
this as a service by allowing you to create relevant on-topic articles
on a network of web sites. These articles will create backlinks
directly to your web site. We don't ask for a reciprocal link back,
so the links are called backward links. Backward links are the most
powerful type of links that a web site can have.
Web rescue will help you develop quality on-topic
Google backlinks, Yahoo backlinks and MSN backlinks, using a simple
and safe method. Sign up now and watch your backlinks grow.
Web rescue will also help you to increase
your web site page rank over time and get that top listing you've
always wanted. |
